What We Do
We are a full service media and digital analytics agency.
We offer media strategy, planning, buying, evaluation, and digital analytics services for leading marketers in Australia and New Zealand.
We are passionate believers in the value in engaging experts in the different disciplines of marketing. We are specialists in media and analytics and everything we offer is managed in-house.
Across our client base we work with a variety of partners and are happy to recommend experts in the related disciplines of creative, content, design, public relations, and SEO. We are as proud of what we don’t do as we are of what we do.
Media strategy is the essential ingredient to effective advertising. It is the unique path from marketing objective to reality, connecting investment to a return. There are no reusable strategies.
Each year BHP supports more than 70 community partnerships with community grants exceeding $70 million across causes as diverse as the Royal Flying Doctor Service, St. Johns Ambulance, Education equality, Junior sport, Indigenous job training, and Women’s wellness.
BHP’s Community Engagement campaign showcases the people who manage or participate in these programs through messaging that is bespoke to specific regions.
Customedia has worked with BHP since 2017, travelled to the communities, and with local media outlets, has developed a highly relevant media campaign that has raised awareness of the supported community projects and the people involved with them.
We have executed a long term brand response campaign for a national non-profit. Although prompted awareness was high, the challenge was to increase consideration to improve donation outcomes. We developed a media strategy that allowed creative impact, scale, and target audience resonance.
Over 5 years brand awareness has exceeded growth benchmarks, and donor CPAs have reduced by more than 50%.
Customedia has worked with the Australian Labor Party in major state and federal elections, and by elections since 2014. Australian voters are more inclined to support conservative than progressive political parties.
Despite Labor consistently receiving more primary votes than any other party, Labor is more often in Opposition than in Government. Australia has had a coalition Federal Government for 18 of the past 24 years is testimony to the enormity of the task for Labor to win. That’s why it is pleasing that Labor has won 7 of the 13 elections and by elections where we provided media strategy.
Our unique approach to allocating media funds by channel, by market has been applied in two federal elections, six state elections, and shared with progressive parties in Europe, and the Americas.
Our approach to buying is simple, it should be flexible, frictionless, and forthright. Less time on admin for our clients especially time-consuming invoicing queries. Our model will save you money.
Data Integration, Insights and Reporting
We are most effective with some data in our hands. We love to analyse and to model, we aren’t limited to the digital world.
Our range of digital analytics services help our clients build capability and confidence in their data.